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480-477-2204

  What I Bring To You 

Over the past three decades, as a rural hospital CEO I led innovations including:

    -> Financial partnership between a name-brand motor home

        manufacturer, City entity and large health system

    -> Risk-sharing collaborations between a rural City entity and

        Critical Access Hospital

    -> Shared IT and management infrastructure across an 8-

           facility Critical Access Hospital network

Then, in 1999, I pivoted.

I was named leader of an Entrepreneurial Center funded by healthcare venture capitalist John Pappajohn.

Under John’s personal mentorship, I learned how to craft profitable strategies that attract top talent and earn profits. 

Along the way I co-founded a senior housing company and grew it to four rural community sites.

That life-changing experience deeply informed my leadership when I returned to my rural healthcare roots.

Now I had a hypothesis:

I would connect ideas from doctors, entrepreneurs and teachers for more effective rural hospital strategy.

I applied that theory when I returned to healthcare as CEO of a Critical Access Hospital, and the results were impressive:

     -> New collaborations with City entities to share financial risk 

         and improve the bottom line 40%+
 

     -> Partnerships with local businesses to create new profitable services

In 2021 I pivoted again and started a rural hospital strategy consulting and education service as a Principal at the ExecHQ consulting firm. 

My mission as “The Rural Zealot” is to help hospitals find their unique value, get clarity, and create more patient value.

Results so far:

-> Strategy client CEO’s score 5-star strategic planning satisfaction experience

-> Strategy client hospitals have implemented new team structures, goal cycles and learning programs based on their clear-cut strategy.

-> Employee engagement, retention and results from operations have improved double-digits.

When you’re ready to talk, text ZEALOT to 641-430-7012.

Or email me at doug.morse@exechq.com

Or visit www.ruralzealot.com

And we'll get you where you want to go.

Because that's why you got into rural healthcare in the first place.

     I Learned from the Best!

I'll lead you through a proven process modeled on mentorship from John Pappajohn, one of Iowa's most successful entrepreneur philanthropists.

 

While serving as the Executive Director of the Pappajohn Entrepreneurial Center, I learned the mindset and actions needed to grow businesses from John and his associates. 

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Aaron, Doug and John share a laugh during the 20 Year Pappajohn Center celebration.

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John cuts a ribbon while Pappajohn family members and Doug (far left) look on.

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John's legendary business growth approach launched and transformed hundreds of
businesses - including healthcare - in every business climate across the U.S.
"I always believed in a positive mental attitude"
John Pappajohn

RURAL HOSPITAL BUSINESS CONSULTING

Strategy and Education to Accelerate Your Hospital and Career

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